Travelling to Zanzibar will be even easier this year thanks to a sponsorship by Ethiopian Airlines that will see discounted rates on offer for international travellers wanting to attend the Zanzibar International Film Festival.

Speaking at the signing ceremony of the sponsorship contract, on Thursday May 12th,  Ms Milat Mekonen, General Manager of Ethiopian in Dar Es Salaam also explained  that Ethiopian will provide 5 economy class tickets to nominated ZIFF guests as part of its sponsorship of the festival.

“Ethiopian intends to participate as an affiliate sponsor to the festival with a consideration of promoting its products and services as well as encouraging the growth of the cinema industry in Africa.”

ZIFF is arguably the largest cultural festival in East and Central African reaching an estimated 200,000 participants/visitors during the events, 6000 of them being tourists. The festival is a key tourist attraction to Zanzibar whose economy is dependent on tourism. Sponsorship of ZIFF brings a range of branded marketing, publicity and outreach opportunities not only Zanzibar but also to Dar Es Salaam and Arusha in Mainland Tanzania. The festival affords increased awareness levels of new or existing products, brands or services.

Speaking at the ceremony, the ZIFF Festival Director, Prof. Martin Mhando said that “this support is important to ZIFF because funding for cultural activities has diminished over the years, and commercial entities can use profiles of such festivals like ZIFF to support the arts. This sort of support is commonplace all-over the world and we thank Ethiopian for showing the way to others in this part of the world.”