Every film is essentially a discussion about life because film work is concerned with expressions of life perceived and presented. Sometimes it is clear and sometimes only implicitly. When people come out watching a film the temptation to speak about a film is clearly in the mind of each viewer because film induces the desire for each one of us to speak about life. There are theories of film that help us define the nature, beauty or language of a film. There are practicalities about film that assist us to understand the industry that is cinema. However, there are also understandings of film as language and industry expressed in analysis that opens up the wonderful worlds hidden in film. These are things that make us want to talk about film and at this festival, after 25 years of trying, we think we can now begin to talk about film. So, Let’s Talk About Film.


Kimsingi, kila filamu ni mjadala kuhusu maisha kwa sababu kazi ya filamu inahusisha na kuwasilisha mawazo kuhusu maisha. Wakati mwingine wazo huwa wazi na wakati mwingine kwa uficho.Watu wanapotoka kutazama filamu tunashawishika kuzungumza juu ya filamu kwa sababu filamu huchochea hamu ya kila mmoja wetu kuzungumza juu ya maisha. Kuna nadharia za filamu zinazotusaidia kufafanua asili, uzuri au lugha ya filamu. Kuna utengenezaji filamu ambao hutusaidia kuelewa tasnia hii ya sinema. Lakini pia kuna uelewa wa filamu, kama lugha na tasnia, katika tathmini ambazo hufungua malimwengu yalofichwa ndani ya filamu. Haya ni mambo ambayo tunayatafakari tunapozungumzia filamu. Hivyo katika tamasha hili, baada ya miaka 25 ya kujaribu, tunafikiri sasa tunaweza kuanza kuzungumzia filamu. Kwa hiyo, Wacha Tulonge Filamu


There are many African cinemas, as there are many African film festivals. While cinema is seen as an expression of the imagination, of personal assertions, as a reflection of society and of psychological affirmations, however African cinema is often presented as a window into specific social-historical realities of the continent.  This is despite the fact that over the years we have seen the growth of the African film product revealing new tendencies, styles, affectations and projections. The argument goes that contemporary African cinema includes ideas of fantasy, of imagination and creative dramaturgy rather than simply a collection of ideas of social imagination; culture as an analytical tool. We therefore need to focus on the creative arts of African cinematic thinking than simply on the social realities that give birth to the creations.  In this, our 25th anniversary, we focus on the creative energy behind African cinema as we foreground innovative, groundbreaking films of the past and of today, as we project the future of cinema in Africa.

Our festival initiatives must aim to stimulate and strengthen competitiveness amongst African arts professionals through arts training camps for artistic creations, capacity building in cultural management and the mobilization of funds. We must encourage festivals to become centers of artistic and cultural excellence as well as incubators of creative outputs. Films must now also begin in Africa and circulate in Africa a number of times before they go to the world. The diversity of programming that a visitor to ZIFF finds, in difference to the classic film festival, is what has prompted this thinking, a result of 25 years.